About
"Style, Substance, and a Sprinkle of Fun"
By Hogen isn't just a brand; it's a mood, a style, an attitude. It's the spark of everyday luxury that moves with you and the comforting touch of familiarity. With a spirited nod to our roots, we proudly incorporate regional materials that are shaped and honed by the skilled hands of local craftsmen into our designs. By merging these with modern aesthetics and a forward thinking design ethos, we create distinctive fusion that is as unique as it is memorable. The result is a collection of unique pieces that embody everyday luxury and exude familiarity, all while speaking a global language of style and substance.
With our foundation firmly set in the past and our sights on the future, we are honoured to bring a piece of Malaysia to the world stage. In essence, By Hogen merges tradition with innovation, crafting functional furniture and weaving narratives that bridge cultures - all with an unmistakably Malaysian touch.
'Made in Malaysia' is a reflection of the brand's multicultural origins and the founders' design sensibilities. This identity, marked by curiosity, open-mindedness, and an ability to absorb and reinterpret new influences with a unique Malaysian flair.
With our foundation firmly set in the past and our sights on the future, we are honoured to bring a piece of Malaysia to the world stage. In essence, By Hogen merges tradition with innovation, crafting functional furniture and weaving narratives that bridge cultures - all with an unmistakably Malaysian touch.
'Made in Malaysia' is a reflection of the brand's multicultural origins and the founders' design sensibilities. This identity, marked by curiosity, open-mindedness, and an ability to absorb and reinterpret new influences with a unique Malaysian flair.
The By Hogen Ethos : Design To Redefine Lifestyle Essentials
Step into the world of By Hogen, where we defy the status quo and define freedom. We're not just creating furniture; we're rewriting the rules of design. Our mission is simple yet transformative - to craft innovative, distinctive, and mobile pieces that enliven any space, blending functionality, style, and character effortlessly.
Our design principles champion versatility, mobility, and ease of assembly, mirroring the dynamism of contemporary lifestyles and the essence of modern nomadism. We create furniture that moves when you move, packs and unpacks with ease, and seamlessly fits into your ever-evolving lifestyle.
In a world dictated by fast consumption - fast food, fast fashion, fast furniture - we offer an antidote. We design our creations as a meaningful response to the growing scarcity of resources. We're not about making grandiose promises to save the world but rather about designing smarter, crafting better, and fostering sustainability through durability and aesthetic resilience.
Each By Hogen piece defies the negative stigma often associated with knockdown furniture. We prove that tool-free assembly doesn't mean cheap or fragile. Instead, it symbolises everyday luxury, intuitive design, and robust craftsmanship. Our pieces withstand the test of time in both style and quality, offering resilience that refuses to bow to fleeting trends.
At By Hogen, we craft furniture that resonates with the spirit of the modern individual -a free spirit who values individuality, quality, and practicality. We're not just shaping furniture; we're shaping a lifestyle.
Our design principles champion versatility, mobility, and ease of assembly, mirroring the dynamism of contemporary lifestyles and the essence of modern nomadism. We create furniture that moves when you move, packs and unpacks with ease, and seamlessly fits into your ever-evolving lifestyle.
In a world dictated by fast consumption - fast food, fast fashion, fast furniture - we offer an antidote. We design our creations as a meaningful response to the growing scarcity of resources. We're not about making grandiose promises to save the world but rather about designing smarter, crafting better, and fostering sustainability through durability and aesthetic resilience.
Each By Hogen piece defies the negative stigma often associated with knockdown furniture. We prove that tool-free assembly doesn't mean cheap or fragile. Instead, it symbolises everyday luxury, intuitive design, and robust craftsmanship. Our pieces withstand the test of time in both style and quality, offering resilience that refuses to bow to fleeting trends.
At By Hogen, we craft furniture that resonates with the spirit of the modern individual -a free spirit who values individuality, quality, and practicality. We're not just shaping furniture; we're shaping a lifestyle.
Transcending Boundaries : Freedom Within Reach
At By Hogen, our brand philosophy rests on a simple, yet transformative idea: to put freedom within reach.
This freedom takes form in our furniture, offering a stark contrast to the rigidity of conventional fully assembled pieces. We view design as an unrestrained dance of aesthetics and mechanics.
Every curve, every line, and every seamless joint seeks to provoke, to challenge, to inspire. For us, furniture isn't static. It's a dynamic foundation, ever-evolving to meet the needs of the individual, and acting as a silent partner in the symphony of life.
For the nomads, the adventurers, and the always-on-the-go, By Hogen is their constant. A little slice of home they can carry with them, wherever they wander. These aren't just people buying furniture, they are starting a journey, embracing a lifestyle where every change is a new beginning.
With By Hogen, the freedom to dismantle and move around becomes a reality, setting our pieces apart in the realm of modern furniture design.
Every curve, every line, and every seamless joint seeks to provoke, to challenge, to inspire. For us, furniture isn't static. It's a dynamic foundation, ever-evolving to meet the needs of the individual, and acting as a silent partner in the symphony of life.
For the nomads, the adventurers, and the always-on-the-go, By Hogen is their constant. A little slice of home they can carry with them, wherever they wander. These aren't just people buying furniture, they are starting a journey, embracing a lifestyle where every change is a new beginning.
With By Hogen, the freedom to dismantle and move around becomes a reality, setting our pieces apart in the realm of modern furniture design.
Artistry And Craftmanship : The Brand And The Founders
While their paths started from different origins, Neoh and Goh found a shared vision in By Hogen: to build a brand where artistry and craftsmanship blend seamlessly with style and functionality, and where every piece of furniture tells a unique story, reflecting the personality and individuality of its owner.
Conceived during a global crisis, By Hogen stands as a testament not to adversity, but to the resilience, creativity, and adaptability that are the hallmarks of human spirit and ingenuity. Through a meticulous fusion of artistry and craftsmanship, we transform the ordinary into the extraordinary.
All By Hogen creations are expressions of style, taste, and personal narrative, journeying from our hands to your home.
Being at the crossroads of diverse cultures gives Neoh and Goh a perspective that transcends conventional design boundaries. This cultural richness not only inspires their creative process but also shapes how they balance form with function. Each creation becomes a visual narrative, interweaving subtleties of lived experiences, how people inhabit, move through, and interact with spaces. These nuances are quietly embedded in every curve and line, resulting in furniture that doesn't just occupy a space but transforms it.
The synthesis of cultural insight also empower Neoh and Goh to imagine without inhibitions and create with a diverse design language. This unique way of expression is a natural manifestation of living in a country that embraces multiplicity in form, spirit, and tradition.
Conceived during a global crisis, By Hogen stands as a testament not to adversity, but to the resilience, creativity, and adaptability that are the hallmarks of human spirit and ingenuity. Through a meticulous fusion of artistry and craftsmanship, we transform the ordinary into the extraordinary.
All By Hogen creations are expressions of style, taste, and personal narrative, journeying from our hands to your home.
Being at the crossroads of diverse cultures gives Neoh and Goh a perspective that transcends conventional design boundaries. This cultural richness not only inspires their creative process but also shapes how they balance form with function. Each creation becomes a visual narrative, interweaving subtleties of lived experiences, how people inhabit, move through, and interact with spaces. These nuances are quietly embedded in every curve and line, resulting in furniture that doesn't just occupy a space but transforms it.
The synthesis of cultural insight also empower Neoh and Goh to imagine without inhibitions and create with a diverse design language. This unique way of expression is a natural manifestation of living in a country that embraces multiplicity in form, spirit, and tradition.
The Heroes Behind The Craft : Celebrating Local Artistry
We can't talk about By Hogen without giving a standing ovation to the real stars of the show - our local craftsmen. We see them for what they truly are: artisans of the highest order, spinning their magic into each piece we produce.
These are the hands that have been honing foreign brands, bringing the world to life through their work, often without their names in the limelight. We've changed the script, bringing their talents front and center, right where they belong.
So yes, we keep it local, sustainable, and real. No greenwashing here. Our pieces are a testament to the rich tapestry of local skills, to the artistry spun into every thread, every panel, every By Hogen masterpiece. This is more than furniture; it's our tribute to homegrown talent and local materials, crafted into tangible expressions of exquisite design.
These are the hands that have been honing foreign brands, bringing the world to life through their work, often without their names in the limelight. We've changed the script, bringing their talents front and center, right where they belong.
So yes, we keep it local, sustainable, and real. No greenwashing here. Our pieces are a testament to the rich tapestry of local skills, to the artistry spun into every thread, every panel, every By Hogen masterpiece. This is more than furniture; it's our tribute to homegrown talent and local materials, crafted into tangible expressions of exquisite design.
